drive revenues past projections!
The Solution. . . Sales Funnel Formula
You have analytics and reports to provide direction for sound decisions. Target markets can be defined and the right type of marketing gets added to reach the right people. Sales activities are monitored and tracked so constraints can be managed. Revenue grows at a consistent rate. The ups and downs of organic marketing are gone.
The Problem . . .Organic Marketing
For most businesses, marketing grows organically over time. Things get bolted on as needed. The owner is usually the first sales person. As revenues grow more sales people are added. Sales people get their own leads. Someone creates sales sheets and a brochure. A static website gets build by a relative.
The sales funnel is informal and undefined. Different advertising methods are used but no one knows for sure if they work. One or two sales people produce more than everyone else combined. Spreadsheet reports provide some metrics when things get entered. The CRM gets added to the mix but no one really uses it much.
Consequently, revenues are like a roller coaster ride. One month they’re up and the next month they’re down.